← Back to WorkDarin Hansford

02 · Cisco

Unifying a Portfolio

Driving design system adoption across a fragmented Cisco Security product portfolio. Over three years, I partnered with design leadership to build a team, earn the trust of resistant product teams, and drive unified design system adoption across 18+ products — reaching 70% adoption of the shared UI shell.

Magnetic Design System — unifying 18+ Cisco Security products under one shared UI shell
18+
Products in the portfolio
70%
UI shell adoption
20+
Ambassadors Certified
3
Years partnering with leadership

Role

Senior → Lead Design Program Manager, Cisco Security DesignOps

Scope

18+ products across the Cisco Security portfolio

Tools

Figma, Storybook, Confluence, Jira, Airtable

01 — The Challenge

A portfolio that didn't look or feel like Cisco.

02 — Approach

Earn trust first. Scale through people, not mandates.

01

Built the Team & Earned Trust

I partnered closely with the Design Director to build a dedicated team and charter a single initiative: unify the portfolio under one design system and visual language. Rather than mandating adoption, we worked with each product team to understand their context, constraints, and adoption journey. That trust took time — and became the foundation everything else was built on.

02

Direct Team Engagement

We worked with each product team individually — providing onboarding support, migration guidance, and hands-on collaboration to help them transition to the unified UI shell: shared header, left navigation, and color tokens that form the visual foundation of the portfolio. Design work was maintained in Figma, coded components tracked through Storybook, and program documentation in Confluence and Jira.

03

Design Ambassador Program

We recruited 2 designers from each product area against defined criteria and put them through an 8-week training program covering the design system, contribution guidelines, and how to support adoption within their teams. Ambassadors became a key pillar of governance — internal champions who carried the program into every corner of the portfolio.

04

Governance That Scales Through People

The Ambassador program turned adoption from a top-down mandate into a network of advocates — building momentum and accountability from the inside out, and giving the central team a credible voice inside every product area.

03 — Outcomes

From fragmented to unified — 70% adoption across 18+ products.

What Stakeholders Say

Darin played a critical design role in several initiatives, including the unification of a single design system across Cisco's networking and security products. He is a highly collaborative leader who consistently approaches complex design challenges with a scalable, systems-thinking mindset.

Senior Director, Platform Experience Group · Cisco

04 — What I Learned

"Sustainable adoption requires both top-down support and bottom-up trust — and neither works without the other."

"Patience and flexibility are non-negotiable. No single playbook works for every team; staying curious and adapting the path is the work."

"Working horizontally across the org gave me the visibility and credibility that established me as a strategic DPM and operational leader."

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